Roy Fletcher | Commercial Leadership & Business Growth

I help business owners and senior executives grow, get unstuck, and reach their next horizon. I work as a fractional commercial leader: coaching MDs and execs, strengthening commercial teams, and lending an experienced hand on major pitches and partnerships.

How I work: Growth problems rarely sit in one box. I diagnose what’s actually stuck, then use the lightest effective mix of coaching, commercial consulting, leadership development, and ways of working. Where it helps, I use Venture Architect for diagnostics, leadership and team assessments, and to keep metrics tied to what matters, not vanity.

What clients hire me for

• Coaching MDs and senior leaders as they move from operator to entrepreneur and scale

• Building channels, partnerships, and new business with a customer-facing commercial lens

• Preparing and accompanying teams on high-stakes pitches

• Leadership and commercial team training when capability is the constraint

• Org design and ways of working when structure or handoffs are blocking growth

How clients describe the work

• “His strategic vision and ability to build powerful partnerships directly led to the successful sale of Dr Derma Southern Africa.” — Billy Spamer

• “Roy’s insights and support have allowed me to grow my portfolio and client base… He has assisted me in developing new products and thus facilitated my organisation’s entry into new markets.” — Professor Nitasha Rampersad

• “He never just gave me an answer; he strategically led me to it, creating independence instead of dependence.” — Carien Groenewald

• “A clear understanding of my business goals… horizon 1, 2 and 3 strategies… supportive and challenging.” — Jolene Mortimer

Background that shapes the work I’ve led commercial and OD work across startups and scale-ups that serve mid-size to global enterprises. I’ve helped employers become ready to land, deliver, and delight large enterprise and government clients. Credentials include ICF ACC (PCC training nearly complete), a BA in Creative Communications Management from Vega School, and focused study in entrepreneurship, organisation development and design, facilitation, design thinking, and innovation management.

Engagement style: Fractional and project-based. In-person, hybrid, and happy to travel. Built for leaders who want a senior commercial partner without a full-time hire.